Trailer Analysis 1 - Green Zone

The first thing I noticed being displayed on the trailer was the "Unviersal" logo - this is used for brand loyalty. Universal is a company that is trusted, and credited with being involved in the creation of many classic films. Ultimately this company has connotations of success and its logo is used effectively. I will use this technique when I create my own trailer.

Following this, a plane with the date 1933 appears. This shows the setting and the time in which the film is set, and instantly - the audience can associate this time period with prohibition, and ultimately the mafia - which gives an insight of the narrative that will follow.

This connotation of the 'mafia' is continued when you see the characters holding 'Tommy Guns' this cleverly placed mise en scene only furthers the 'mafioso' narrative idea, this is attractive to the male demographic, who are attracted by the 'cool' protagonist.

This male demographic is clearly the target audience, when the quick cuts and clips of Car's speeding past with bullets firing across the screen adding to the action genre.

The main character, Johnny Depp is in every scene. Advocates of the Star theory would suggest this is used as Johnny Depp is an actor of a wide appeal, and not focused solely for the male demographic. I would agree with this, as although the narrative is clearly aimed at the aforementioned target audience, Johnny Depp's 'attractive' appearance, can increase the desireablity for the film to females.