As with many of the promotional posters released for films, the protagonist of the film, and most high profile actor is displayed as the focal point. This is down to the Star theory that I mentioned in the previous trailer analysis of the same film. This particular image is desaturated, with the only point of light being the candle shown. This has immeditate connotations that the protagonist is in an area that lights have been swtiched off, and he is attempting to find safety or somebody. Further inspection shows the tagline "someone is missing," which confirms the connotation I noted. This immediate tension created, through the mere use of a poster is an effective technique. Not only is the match picture used to display the connotations previously mentioned, it also provides a contrast to the other dark desaturated colours displayed on the poster and immediately draws the audience's eyes towards the image.
Immediately noticeable on the poster is the picture of the island. The island is surrounded by crashing waves, which suggests there is a storm. To the audience, a pathetic fallacy is created, as the human mind will denote from the rough sea's, dark image and crashing waves that the island is a place which should be avoided. The single beacon of light from the lighthouse suggests that the Island is secluded and cut off from the rest of the world. Not only does this further the pathetic fallacy created by the aforementioned storm displayed, it provides enough information that the audience can raise some questions that will only attract them watch the film more, such as "why is it so secluded?" "why was it built?" "what is there?."
The title of the film "Shutter Island" is written in blood red text, in a deep contrast to the desaturated background.
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