As with the poster that shows the same film, Leonardo DiCaprio, the protagonist of the film is the main focus of the piece. This technique is used simply to sell more magazines, as mentioned in my poster and trailer analysis, star theory - using a 'star' as the focal point of a particular piece, can attract a demographic that isn't usually your target audience. Further correlation with the previous pieces of media produced for Shutter Island, comes in the form of the lighthouse. I previously analysed this in my poster research.
The article titled "Inside Marty's Madhouse" is a genius piece of journalism. Not only does that alliterration provide a catchy 'buzzword' effect, the use of the word 'Marty' suggests an informal side to an interview. This informal style can often provide people with the 'scoops' they so desire, as it is unlikely to be a generic one on one style of interview in which the subject shows no personality.
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